Discovered the Wonders of SOCCSKSARGEN at the 6th Treasures of SOX Travel and Trade Expo 2024.
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Image source: Treasures of SOX
The vibrant and diverse region of SOCCSKSARGEN, known as SOX, showcased its unique cultural and economic treasures in Metro Manila during the Treasures of SOX: A Travel and Trade Expo 2024.
This event, which occurred from June 7-9, 2024, at the Midtown Atrium of Robinsons Place Manila in Ermita, delivered a spectacular display of the region’s rich offerings.
SOX, encompassing South Cotabato, Cotabato, Sultan Kudarat, Sarangani, and General Santos, is a region brimming with natural resources, skilled artisans, and a thriving economy. The Department of Tourism (DOT) aimed to highlight the region’s tourist attractions, local talents, and economic potential through this event, inviting potential visitors and investors to discover what SOX had to offer.
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image source: Treasures of SOX
Showcased the Richness of SOX
The expo featured an array of products that underscored SOX’s economic strength. Visitors saw and tasted the region’s renowned tuna, pineapple, coffee, muscovado, coconut oil, bananas, and aquaculture products. Additionally, artisanal crafts such as T’nalak clothing and bags, brass accessories by the T’boli of Lake Sebu, and sweet pomelos from North Cotabato were showcased, reflecting the region’s rich cultural heritage and craftsmanship.
Director Nelia Arina of DOT-12 emphasized the dual purpose of the event, stating, “This is not only a travel show but also a way to showcase all the treasures of SOCCSKSARGEN from our farms, destinations, accommodations, and culture. Every booth tells a story.”
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image source: La Palmera Mountain Ridge
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image source: Balut Island
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image source: Treasures of SOX
A Hub for Ecotourism and Adventure
SOX emerged as a paradise for ecotourism enthusiasts. The region boasted stunning natural landscapes, from the mountainous terrains and lowlands to underwater marvels. Visitors explored numerous tourist sites across General Santos, Koronadal, Tacurong, Kidapawan, and the provinces of Sarangani, South Cotabato, Sultan Kudarat, and North Cotabato. These areas offered a myriad of activities for adventure seekers and nature lovers alike.
The region was also home to five major indigenous groups: the Tboli, Blaan, Manobo, Tiruray, and Maguindanaons. These communities maintained their traditional ways of life, providing a rich cultural tapestry that added to the region’s allure. Their presence and participation in the expo gave visitors a glimpse into their unique cultures and traditions.
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image source: Treasures of SOX
Infrastructure and Accessibility
Accessibility to SOX had been significantly enhanced, with air travel options available from Luzon and Visayas via General Santos City or Davao City airports. The ongoing Tourism Road Infrastructure Program, a collaboration with the Department of Public Works and Highways (DPWH), improved road networks, further facilitating travel within the region.
“Security-wise, all are ready,” assured Arina, highlighting the region’s preparedness to welcome tourists. The continuous development of infrastructure ensured that visitors could travel comfortably and safely across the region.
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image source: Treasures of SOX
Inviting Investors
Beyond promoting tourism, the DOT-12 was keen on attracting investors to SOX. An investment forum held on June 9, 2024, in Makati drew at least 25 international and Manila-based companies. Arina highlighted the incentives available for investors and the commitment of local governments to support these initiatives.
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image source: Treasures of SOX
A Memorable Experience
The 6th Treasures of SOX: A Travel and Trade Expo 2024 was more than an exhibition; it was an invitation to experience the region’s beauty, culture, and economic potential. “You really need to go to the region to inculcate within yourself the memories that you’re going to cherish from visiting,” said Arina, underscoring the lasting impressions that SOX aimed to leave on its visitors.
The expo promised and delivered a comprehensive introduction to SOX, offering a blend of adventure, cultural enrichment, and economic opportunities. Whether attendees were thrill-seekers, culture enthusiasts, or potential investors, SOX had something extraordinary to offer. This event marked a significant opportunity for many to discover the wonders of SOCCSKSARGEN at the 6th Treasures of SOX Travel and Trade Expo 2024.